"Bill Gates said that by the end of 2002, there will be only two kinds of businesses: those with an Internet presence, and those with no business at all," notes Sally Falkow a Pasadena, California, Web content strategist. "Perhaps this is overstating the case, but an effective Web site is becoming an integral part of business today."

Landing your Web site in search engine results is key—more than 80 percent of traffic comes via search engines, according to Falkow. "As there are now more than 4 billion Web pages and traffic on the Internet doubles every 100 days, making your Web site visible is vital," she says. "You need every weapon you can get."

Design and programming are also important, but it's your content that will draw a visitor into your site and get them to stay. Says Falkow, "Putting together a content strategy based on user behavior, measuring and tracking visitor click streams, and writing the content based on researched keywords will get you excellent search results and meet the needs of your visitors."

How significant is Internet marketing to businesses? Today, the answer to this question varies dramatically according to who is answering. For companies such as electronics company Cisco, the answer is ‘very significant’ – Cisco sells $9 million worth of hardware using the Internet each day. For fast-moving consumer goods (FMCG) companies such as Unilever the answer is ‘insignificant’ – the majority of their consumer sales will occur through traditional retail channels in response to promotional campaigns in traditional media. In 1998 advertising expenditure for Internet placed adverts was estimated at £8m, compared to £3 billion for TV and radio adverts.

 Does the relatively unimportance of the Internet to companies such as Unilever indicate that Internet marketing is of specialised interest only? I believe not, because the interesting question to ask is "how significant will Internet marketing be to businesses in the future; in 2, 5, or 10 years time?" This is the question many companies are asking themselves today, and that is why it is important to understand this relatively new marketing phenomenon.

As far as i am concerned, Internet Marketing is the choice of many businesses today whether BIG or SMALL.

For example, Unilever is starting to use the Internet as part of brand building for its new products. In 1998 it launched its Mentadent toothpaste in the United States using traditional media campaigns and also offered samples in response to users clicking on an advert placed on health-related web sites. It received more than 40,000 requests for samples, far exceeding its expectations for this new medium. If businesses do not understand and start to apply the new marketing techniques and technology in this way, then they may not only miss an opportunity, but may even cease to exist.

 The media portrayal of the Internet often suggests that it is merely an alternative for traditional advertising. In fact, the Internet can be readily applied to all aspects of marketing communications and can and will need to support the entire marketing process. Organizations will use Internet technology in the form of intranets and extranets to support the operation of the internal and external value chains in this new millennium.

 This Internet marketing course covers all the different ways by which the Internet can be used to support the marketing process. Many organizations have begun this process with the development of web sites in the form of electronic brochures introducing their organizations’ products and services, but are now enhancing them to add value to the full range of marketing functions.

The Internet is the least expensive way to let prospects know about your business and transact business with you.It's a vast market place where goods and services and information are bought and sold.If you already know the power of the Internet you will understand what i mean.Many businesses are begining to include the Internet in their  marketing strategies and are getting good response  from their Internet marketing efforts.

What is Internet marketing by the way?

Getting the answer to this question is as simple as ABC.Just register for this course and I will tell you everything you need to know about Internet Marketing and how you can apply it to your buiness.This new marketing medium that you will learn in this course will expose you to the various ways you can use to market your goods and services to millions of potential customers from all over the world.

To register for this course, just send me an email with your full name, phone number, location, and business description by clicking here.

 You will get a reply within 24hrs to know whether or not your registeration has been accepted.

The registration process is still on and this is a limited time offer.So hurry up and register for this course befoe registration closes.